DEVELOPING MARKETING PLANS FOR DIRECT-TO-CUSTOMER ENTERPRISES
Program Area(s):
- Enterprise Economics
Summary:
- This program will teach county agents how to draw up a marketing plan successfully, with an emphasis on the needs of direct-to-costumer enterprises operated by Extension clientele.
Target Audience(s):
- The target audience includes owners/operators of direct-to-customer businesses, such as roadside/farm stands, agritourism businesses, community supported agriculture enterprises, restaurants and schools within the Farm-to-School network, farmers' market vendors and managers, among others.
Objectives:
Participants will:
- Learn about the 4P’s of a marketing mix strategy, and how to apply it to small businesses.
- Have more knowledge and skills related to the development of marketing plans for business use.
- Learn how to conduct market research and analysis of local, regional and national markets for their products and services.
Total Number of Modules or Sessions:
- Three one-hour sessions consisting of 30-minute video conference or video-on-demand and 30-minute exercises and quiz.
Total Number of Hours for Program Delivery:
- A total number of 3 sessions, covering three hours and equivalent to 3 credit hours upon successful completion of the program.
Program Delivery:
- Educational video (online or DVD)
- Group discussion
- Numbered Extension publication
- Print or popular articles
- Social Media
- Webinar
- Workshop
Primary Contact:
- Dr. Benedict Posadas, ben.posadas@msstate.edu